Have you heard of Our Generation?

This post has been sponsored in partnership with Publicis Montreal and Our Generation. All opinions are my own. Just so you know, there are affiliate links in this blog post; it won’t cost you anything extra, however, should you make a purchase from one of the links I’ll receive a small commission for your purchase. Thank you for supporting my family!

Little girls and dolls go together like peanut butter and jelly; both can be on their own but they’re much sweeter when paired together. Children love their dollies from the second they understand that they can care for something that is smaller than themselves. It’s that desire to nurture another creature that makes what Canadian brand Maison Joseph Battat Ltd. so special; their motto as a company is “to supply quality toys at affordable prices, keeping in mind that every toy made has to have a redeeming value for children using it.”

Battat is the creator of the brand “Our Generation” which is a line of dolls and accessories sold exclusively at Target. The dolls are very well made and in standards with Battat’s goal of providing quality toys at a reasonable price point. The primary purpose for Our Generation is to: “Inspire free-thinking, creativity and self-expression: Give kids the freedom to be kids.”

Our generation is exciting and fun for children to play with.

My daughter and I had the opportunity about a month ago to partner with Our Generation. We went to our local Target and Kendall, my daughter, picked out her doll. Now this was a pretty tedious, as I’m sure you can imagine; her choices were plentiful. After much deliberation, she chose the doll with the longest hair and the most sparkly dress.

That was on a Thursday and on Saturday Kendall, Luna (who was named Adreena according to Our Generation but you know, Kendall rules all in her own doll land) and I made our way to the Target in Champlin, Minnesota. We met our friends Crunchy Shannon and her daughter for a free Our Generation event: Making Kitty Masks for Halloween. Turns out that select Targets throughout the country all host these awesome Our Generation events once a month and did I mention that it’s free?? We had a really great time and Kendall’s already been asking me when the next event is. Do you want to attend the next FREE Our Generation event too?

Our Generation free event at Target.

There will be two more events: November 12th (Photobooth fun) & December 10th (TBD), from 10am – 1pm nationwide in these Target stores:

Naperville 1951 W Jefferson Ave
HUNTSVILLE WEST 6275 University Dr NW
HUNTSVILLE SOUTH 2750 Carl T Jones Dr SE Ste 7
OCEAN TOWNSHIP 2331 Route 66
PLAINFIELD 12800 S State Route 59
LAKEVILLE 18275 Kenrick Ave
MIRAMAR 16901 Miramar Pkwy
ALGONQUIN 750 S Randall Rd
BIRMINGHAM 280 CORRIDOR 4616 Highway 280
CHAMPLIN 11990 Business Park Blvd N
CORDOVA 475 N Germantown Pkwy
South Elgin 530 Randall Rd
Mundelein 3100 W IL Route 60
MOUNT LAUREL 4 Centerton Rd
Viera 8455 N Wickham Rd
Royal Palm Beach 10155 Okeechobee Blvd
Sanford 1201 WP Ball Blvd
Broadview 800 Broadview Village Sq
Acworth 3378 Cobb Pkwy NW
Visit select Targets on November 12 and December 10th for a fun in-store event.

Visit select Targets on November 12 and December 10th for a fun in-store event.

Not sure what to expect? Watch the Facebook Live video below to get an inside look at the fun that can be found during these events.


I’m really impressed with Our Generation dolls and accessories, I love how each child can really embrace who they are through the doll they have. Adreena or Luna, whatever her name is, one thing is for sure, this doll belongs to my daughter. Now the fine folks at Target would like to give you an opportunity to get some Our Generation dolls and gear of your own! What does that mean? Why a $100 gift card to Target for you to use on your Our Generation purchase. Simply complete the giveaway form below

Disclosure: All opinions are 100% mine. This giveaway is in no way associated with, sponsored, administered, or endorsed by Facebook, Twitter, Google, Pinterest or any other social media network. All opinions and experiences are First Time Mom’s. Open to US & Canadian residents only , must be 18+. Confirmed Winner(s) will be contacted through email and have 24 hours to respond before a new winner will be drawn. No purchase necessary. Void where prohibited by law. The sponsor will be responsible for product fulfillment to winner(s) of the giveaway. The disclosure is done in accordance with the Federal Trade Commission 10 CFR, Part 255 Guides Concerning the use of Endorsements and Testimonials in Advertising. For questions or to see your product featured in an event you can contact Elizabeth at First Time Mom.

Bert Anderson is a blogger and social media manager mom of three living outside of the Twin Cities in Minnesota. She’s the author behind the blog First Time Mom, where she honestly chronicles the peaks and valleys of parenting. Even though she has more than one child, Bert maintains that whether you have one child or 19, there’s a first time for everything. She’s a lover of coffee, conversations, pop culture, healthy living and fitness.